Our SEO service helps grow your business online by optimising your website to gain more traffic and visibility organically. We get many calls from clients whom are interested in our SEO services as well as more information on exactly what it is and how it works. As SEO can be preformed in a number of ways no two companies will offer the exact same process, here is an overview of our SEO process.
What is SEO?
SEO is a process of improving and promoting a website on the search engines to increase traffic using targeted keywords from the organic sections on a search engines results page. We aim to rank your website on the first page of the major search engines such as Google, Bing and Yahoo. Stats from November 2015 report that Google handles 88.09% of all UK search queries on desktops and 94.38% of UK search queries on mobile1 - having a fantastic looking website is just the start.
How much does it cost?
How long is a piece of string? A SEO campaigns cost is dependent on your budget, unlike buying a physical product, digital services have no end. There are many suggestions we can make to compliment your SEO campaign to improve rankings and give you a better service. Our SEO services are tailored to each SEO campaign. We believe that cost effective SEO is built around a budget in order to manage client expectations. We offer prices from £250 but quote no fixed prices as we need to first analyse the website for it's SEO potential.
1. Keyword Research
Our approach to SEO focuses on researching and establishing your business keywords; these keywords can’t simply be plucked out of thin air, we analyse your services, products, competitors and industry. We put ourselves in your ideal customers shoes, and along with yourself envisage what they may be searching for and how we can provide them with relevant, engaging content.
2. Competitor Analysis
We then take a look at what your competitors are doing, in the real world It’s easy to see who’s doing well but on the web you can easily be outperformed by competitors you least suspect. We use SEO tools to look at your competitor backlink profiles, and further analyse their website to see what they’re doing well. Using this information we’re able to make your SEO campaign better.
3. Onsite SEO
Onsite SEO is where we apply our findings from the Keyword Research and Competitor Analysis stage to your website. As the name suggests this involves making changes to your website such as, optimising page titles, optimising page content, adding meta tags and overall improving your website to meet the requirements of the major search engines.
4. Offsite SEO
Offsite SEO is the process of promoting your website across the Internet, we build strong, high quality links to your website from sources that the search engines deem to be respectable. These consist of but not limited to social networking sites, directories and industry related blogs. This process helps to push your websites up the search engine results pages for your targeted search terms.
Throughout your SEO campaign, we provide you with monthly reports to ensure you understand the work we carry out and to measure your return on investment.
SEO is an ongoing task, we tweak, fine tune and repeat our process until desired results are achieved.