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You only get one chance to make a good first impression. Visitors to your website will click away fast if they don’t get what they want immediately.

That’s why website maintenance is so vital. If a user encounters a problem, they don’t tend to come back, whereas an error-free site is a much more enticing prospect.

By regularly maintaining your website, you can deliver a great user experience, boost your SEO and grow traffic.

Resolve any technical issues

Websites that don’t load properly are a big turn off. When you undertake an audit of your site, the first thing you should do is check that all of your pages load promptly and without errors.

You should make a search for any 404 errors and fix or redirect any old pages. Broken links should be removed or updated, and make sure all your forms and any downloads are operating correctly.

Before you attempt to resolve any technical issues, run a backup of your site and ensure you have previous versions of your site stored.

Update software and plugins

When you review your website, look at the back end and make sure that you update software and plugins.

You should check that you’re running regular software updates and security patches. This is particularly essential if you’re storing customer information. Reputations of companies can be ruined if they become victim to hackers or data leaks.

Also, remove any spam that might have sneaked through – either from your web pages or comments that may have been posted.

Review and refresh content

A website that contains incorrect or outdated information makes an immediate bad impression. To keep visitors engaged and increase your SEO and Google rankings, you should update your site with fresh and relevant content.

By making sure your website pages comply with Google Best Practice, you will boost your rankings. To strengthen your position even further, you should post regular content such as news articles and blog posts to give your site a richer keyword density.

This way, there’s so much more for the search engines to pick up on, and you encourage greater user engagement.

You could also update any old content that you have on the website. As well as refreshing the copy, make sure you look out for any broken links that may be lurking in the text.

Make it Seen takes away the hassle and gives you peace of mind

Why not rely on Make it Seen to take care of your website? You gain the peace of mind of knowing your site is secure, and we can fix hacks and prevent future attacks.

Check out our website software and plugins update plans

As part of the plan, we will:

• Check and install website CMS software updates once per month
• Check and install website plugin updates once per month
• Check and scan for malware once per month
• Take a full backup of your website and store on our server once per month

 A regular review of your website for any errors and issues will help you to grow traffic and deliver a positive user experience.

We can design your error-free site

Make it Seen offers a full-service digital solution, which includes creative web design, SEO, online marketing, branding and print services.

We can help you boost your engagements with our innovative design and online marketing solutions.

Call 01902 239010 or click to Get a Quote