COVID-19 is causing major disruption to all our individual lives and more so affecting businesses with great uncertainty. It’s clear that businesses are going to struggle for a while, but now more than ever is the time to deliver your services digitally rather than in person.
As a small business owner, you may get overwhelmed by the thought of the technical aspects of search engine optimisation, however the keywords (e.g. Web design in Telford, SEO Services Wolverhampton) and content as part of your website design is something you can do with ease if you know how.
Local Search Engine Optimisation is when you rank for a specific geographical area for specific keywords. This can work for any local business that provides services or products to that area, e.g. web design in telford. Local SEO reaches customers that are in or around your geographical area, allowing them to get on to your website or get in touch with you.
Let’s play a game. Type in to Google a keyphrase related to your business, e.g. Web Design Wolverhampton and see if you are on the first page, specifically in entries 1-5 on the first page. If you are not, click through to page 2,3 or even worse 4 and see if you show up there.
Location based Search Engine Optimisation is a technique that many businesses incorporate into their marketing strategy. In simple terms, it lets you reach customers based on your location. Now we are in 2020, it is crucial that your business is ranking on search engines for your service in the location you wish to target. It is one of the ways that you can stay ahead of your competition.
Google Maps is vital to search engine marketing, especially if you are small business with limited reach. Google maps allows you to reach out to potential visitors and tell them you are nearby to them. Customers want a service that is close to their current location so being reachable and searchable for local key phrases is a huge benefit to your business, e.g. Web design in Birmingham, SEO company in Wolverhampton.
If your business has a website, then quick answer – yes, your business does need SEO. SEO certainly improves a website’s overall visibility and increases awareness. Here are 7 reasons why your business, regardless of industry of size needs to consider search engine optimisation in your current marketing process.
A landing page helps a business to create an effective marketing strategy to promote their selected products or services. A landing page is pretty similar to a website design but it is solely focused on call to action – getting a visitor to contact the business or purchase an item.
When you are after a website designer or website design company in Birmingham it may be a daunting task – there are so many website design companies based in this vibrant city, along with many website design companies in surrounding areas such as Wolverhampton, Telford, Cannock and Walsall.
So, you have made the decision to invest in a new website, either a brand new online business or an update to your existing website. Ideally you would like to work with someone local to create your online vision; trying to find the best web designer in Birmingham can be time consuming as there are so many web design companies in Birmingham.
The homepage of your website is the face of your business, the cover of your book – the first thing your visitors will see online about your business. We know it is not pleasant thing to do to judge a book by its cover, but in business image is everything – looking professional, unique, modern and intriguing is half the battle won in winning new business.
Read the latest from the agency that’s making noise across the West Midlands.
COVID-19 is causing major disruption to all our individual lives and more so affecting businesses with great uncertainty. It’s clear that businesses are going to struggle for a while, but now more than ever is the time to deliver your services digitally rather than in person.
As a small business owner, you may get overwhelmed by the thought of the technical aspects of search engine optimisation, however the keywords (e.g. Web design in Telford, SEO Services Wolverhampton) and content as part of your website design is something you can do with ease if you know how.
Local Search Engine Optimisation is when you rank for a specific geographical area for specific keywords. This can work for any local business that provides services or products to that area, e.g. web design in telford. Local SEO reaches customers that are in or around your geographical area, allowing them to get on to your website or get in touch with you.
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