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Why do I need quality content?

A huge part of your website is the writing on it. Not only is the website writing necessary for giving your potential clients information about your business and services, but it is also a major aspect of getting your search engine rankings higher than your competitors. Who knows your business better than you? Nobody, so if your timescale permits, it is a great idea to have a go at writing your own website content. However we understand that sometimes it is not always possible for you to write your own website content which is why you should then employ the services of a GOOD copywriter. Your copywriter needs to meet with you and understand your business and understand your passion - allowing quality content to be created.

Your passion, persuasion and quality will show.

Our top tips for writing quality content

Here are our tips for creating attentive and persuading content for your website:

  • Keyword research – before you begin writing your content, it is important you know what you need to be writing about. What keywords does your business need to be ranking for in search engines? Create a list of these keywords so you have an idea of what you need to be writing about.
  • Do not overdo it with your keywords – do not stuff your keywords into your content, this is not quality writing and your readers will be turned off.
  • Use emotion – Try to write so that your story is included in your content. Your story can make you feel enraged, happy, inspired – make your readers feel this too.
  • Sentence and paragraph style – keep sentences short, keep paragraphs short. You could even let sentences fly solo. Attention spans in the online world are a lot shorter than the real world so your writing needs to reflect that. Avoid jargon and needless repetition.
  • Links – use links and cite your sources. Not only is this ethical, it is also a great way to show that you are trustworthy and create link relationships which is good for search engine optimisation.
  • Address your readers – use the word ‘you’.

Using this beginners guide on how to write quality content, you can get writing to promote your business, your products and your services.

How to write website content with good SEO

For more information on how we can assist you with your social media following call us today on 01902 239010. We have helped businesses with Website Design and SEO in Wolverhampton, Website Design and SEO in Walsall, Website Design and SEO in Birmingham and Website Design and Seo in Telford.

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