Keep up to date with the latest news in the digital industry

Why do I need quality content?

A huge part of your website is the writing on it. Not only is the website writing necessary for giving your potential clients information about your business and services, but it is also a major aspect of getting your search engine rankings higher than your competitors. Who knows your business better than you? Nobody, so if your timescale permits, it is a great idea to have a go at writing your own website content. However we understand that sometimes it is not always possible for you to write your own website content which is why you should then employ the services of a GOOD copywriter. Your copywriter needs to meet with you and understand your business and understand your passion - allowing quality content to be created.

Your passion, persuasion and quality will show.

Our top tips for writing quality content

Here are our tips for creating attentive and persuading content for your website:

  • Keyword research – before you begin writing your content, it is important you know what you need to be writing about. What keywords does your business need to be ranking for in search engines? Create a list of these keywords so you have an idea of what you need to be writing about.
  • Do not overdo it with your keywords – do not stuff your keywords into your content, this is not quality writing and your readers will be turned off.
  • Use emotion – Try to write so that your story is included in your content. Your story can make you feel enraged, happy, inspired – make your readers feel this too.
  • Sentence and paragraph style – keep sentences short, keep paragraphs short. You could even let sentences fly solo. Attention spans in the online world are a lot shorter than the real world so your writing needs to reflect that. Avoid jargon and needless repetition.
  • Links – use links and cite your sources. Not only is this ethical, it is also a great way to show that you are trustworthy and create link relationships which is good for search engine optimisation.
  • Address your readers – use the word ‘you’.

Using this beginners guide on how to write quality content, you can get writing to promote your business, your products and your services.

How to write website content with good SEO

For more information on how we can assist you with your social media following call us today on 01902 239010. We have helped businesses with Website Design and SEO in Wolverhampton, Website Design and SEO in Walsall, Website Design and SEO in Birmingham and Website Design and Seo in Telford.

Ready to build your online presence?

Are you looking to work with an experienced agency that can work with you to grow your business?
Call us today on 01902 239 010 to get started.


Latest News

Read the latest from the agency that’s making noise across the West Midlands.

18 March 2020
Take advantage of the downtime caused by COVID-19

COVID-19 is causing major disruption to all our individual lives and more so affecting businesses with great uncertainty. It’s clear that businesses are going to struggle for a while, but now more than ever is the time to deliver your services digitally rather than in person.

11 February 2020
How to write for Search Engine Optimisation

As a small business owner, you may get overwhelmed by the thought of the technical aspects of search engine optimisation, however the keywords (e.g. Web design in Telford, SEO Services Wolverhampton) and content as part of your website design is something you can do with ease if you know how.

10 February 2020
Why you need a local based SEO campaign

Local Search Engine Optimisation is when you rank for a specific geographical area for specific keywords. This can work for any local business that provides services or products to that area, e.g. web design in telford. Local SEO reaches customers that are in or around your geographical area, allowing them to get on to your website or get in touch with you.

© 2010 - 2020 Make it Seen Media Ltd | Terms & Conditions | Privacy Policy
Registered in England & Wales. Company No: 07923032