Online Marketing

If you’re not showing up in Google, your competitor probably is. People that can find you online are that much closer to becoming your customers.

In 2017, 75% of users never scrolled past the first page of Google, so it is obvious with this figure growing regularly, you need to be on the first page of Google. Maintaining a strong online presence takes a village, that is where we come in - we improve the quality and visibility of your website using steady, proven techniques.

Target the right message to the right user at the right time.

Pay-per-click marketing offers unique opportunities for your business to expand its customer base at an accelerated speed and connect with specific users looking for websites like yours. Our PPC campaigns help you find new customers, re-engage existing business and earn immediate market share at the top of search engine results. Can you afford to wait?

Being social doesn’t mean talking a lot to everyone around you, it means having true and long lasting relationships with those around you with relevant interactions. Perfect your brand’s image and spread awareness of your business through your social media platforms. The sooner you begin using social media, the more leads you can generate and nurture.

We create well balanced, integrated digital campaigns that make sense for your entire business and help you work towards your ultimate goals.

Once it has been established that we will be working together, we will meet with all stakeholders to discuss your online marketing strategy. During this stage we will discover your target audience and your ideal customer. You will be advised on strategies and techniques that are working now, not three years ago.

The digital landscape is very different to the real world, the competition in your local town may not be your online competitors. It’s important that we establish who your digital competitors are, what they are doing and more importantly how they are doing it. We will also take a look at the industry leaders for inspiration and tips to make a real success of your digital campaign.

Now we select and prioritise the platforms that will be most beneficial to your digital campaign. We will establish where your target audience hangs out and put our initial efforts into those platforms.

Now that your campaign is running and your getting traffic to your website, it’s good practice to use web analytics to find out what channels are working the best. Web analytics will help us establish the number of visits, number of unique visitors, new vs. returning visitor ratio, most popular webpages and other important data that will help determine what is working best.

Once we have analysed the data and found out what is working best, we will put more effort in to the channels that performed the best.