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What is white space?

White space is simply that – a space on your website that is white. The spaces between your text, your images and all other components. As a designer I love white space – if used properly it can deliver a website that is easy for users to read and understand. The past few years web trends have moved from cluttered backgrounds to clean backgrounds – this is continuing and will carry on in to 2019. White space does not necessarily have to be white, it is just simply a block of colour, so white space can be called negative space.

A great example of whitespace being used successfully is Google – because of the white space our focus is set upon the search bar, which is exactly what we want. So why is it so important? –

Why is white space important?

  • Creates a balance – With a lot of white space filled with blocks of text and images, there is a good balance between information and breathing space. The white space allows you to display your products and services whilst allowing a user to move from each component easily, acting as a separator.
  • Makes it easier to read – using white space on a website is just like using white space on a book. Books are normally written on white pages – why? So, they are easy to read. Plain space helps readers read without distractions.
  • Gives more attention to your call to actions – Your call to actions stand out on white space – whether it is a phone number or a call back form, white space allows you to place your call to actions clearly around your website.

Design basics of white space

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