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What is white space?

Why is white space important?

Design basics of white space

White space is simply that – a space on your website that is white. The spaces between your text, your images and all other components. As a designer I love white space – if used properly it can deliver a website that is easy for users to read and understand. The past few years web trends have moved from cluttered backgrounds to clean backgrounds – this is continuing and will carry on in to 2019. White space does not necessarily have to be white, it is just simply a block of colour, so white space can be called negative space.

A great example of whitespace being used successfully is Google – because of the white space our focus is set upon the search bar, which is exactly what we want. So why is it so important? –

• Creates a balance – With a lot of white space filled with blocks of text and images, there is a good balance between information and breathing space. The white space allows you to display your products and services whilst allowing a user to move from each component easily, acting as a separator.
• Makes it easier to read – using white space on a website is just like using white space on a book. Books are normally written on white pages – why? So, they are easy to read. Plain space helps readers read without distractions.
• Gives more attention to your call to actions – Your call to actions stand out on white space – whether it is a phone number or a call back form, white space allows you to place your call to actions clearly around your website.

For more information on how we can assist you with your social media following call us today on 01902 239010. We have helped businesses with Website Design and SEO in Wolverhampton, Website Design and SEO in Walsall, Website Design and SEO in Birmingham and Website Design and Seo in Telford.