Google Maps is vital to search engine marketing, especially if you are small business with limited reach. Google maps allows you to reach out to potential visitors and tell them you are nearby to them. Customers want a service that is close to their current location so being reachable and searchable for local key phrases is a huge benefit to your business, e.g. Web design in Birmingham, SEO company in Wolverhampton.
Here are our top tips on how you can rank better on Google maps (coming from a small business that ranks highly for multiple key phrases):
- List your business on Google
Ensure that you have listed your business on Google and be precise when selecting what industry and category your business comes under. Your business needs to have up to date contact information – name, address and phone number, along with website information. Completing the Google business information as fully as possible gives you an advantage as you provide your visitors with as much information as you can.
- Get Google Reviews
Google is popular and famous – and the bottom line is people trust Google. The more reviews you get through Google, the more popular you become. Furthermore Google knows you provide good services so it ranks you higher in the Maps listings.
- List your business in directories
There are many directories out there that allow you to provide your business information (yell, express and star, ….) – users search for business through these directories and Google checks these directory listings. The more accurate listings you have across the web the more Google ranks you higher.
- Keep updated on Social Media
Google works hand in hand with social media websites. Businesses that are up to date and current on social media they are more likely to rank higher on Google Maps.
- Have an optimised website
Search Engine Optimisation allows your website to rank organically in Google listings. The better the seo is on your website the higher you will rank on Google and Google Maps.
- Ensure website speed is fast
Google recognises fast load speeds giving you a bigger benefit on Google Maps.
- Incorporate blogs into your marketing process
Search engines such as Google love blogs. Blogs are relevant, timely and unique. The general pages on your website do not change often, but blogs do. To Google, these updated pages mean your business is doing well and is trying to stay relevant.
- Clean URLs for each of your website pages
This is as simple as stated. Each page of your website should have a clean URL e.g. www.makeitseen.com/web-design-in-birmingham not www.makeitseen.com/index.php?page83648037
For more information on how we can assist you with your social media following call us today on 01902 239010. We have helped businesses with Website Design and SEO in Wolverhampton, Website Design and SEO in Walsall, Website Design and SEO in Birmingham and Website Design and Seo in Telford.
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