Your brand is your corporate identity. It represents the type of business you are, your core values, who your customers are and the experience you deliver.

Over time, as your reputation grows, and as more positive reviews about your business are shared by your customers online, so your online brand authority will grow.

Let’s take a look at some ways you can help to increase your online brand authority that will give you competitive edge:

1. Work hard to generate positive online reviews
Positive reviews are one of the core signals Google uses to score the authoritativeness and trustworthiness of a brand. Google will rewards brands who give evidence of satisfied customers and who have built up a strong reputation for providing excellent customer service. Higher domain authority and trust results in increased rank, helping to achieve competitive edge.

2. Provide a great user experience on your website
We recently posted a blog sharing our Top Tips on How to Improve User Experience on Your Website. Creating a great user experience for your customers is essential to winning new business. The more people that visit your site and stay engaged, the more this will demonstrate to Google that your brand is connecting with its audience, and that people are interested in your services and products. This level of interaction and engagement will help increase online brand authority.

3. Focus on building relationships
Building strong relationships with your customers, prospective customers and people in your industry is key to boosting loyalty and trust, and to the long-term success of a business. Communication is key. Find ways to connect with your audience, ask for feedback, show appreciation and always exceed expectations.
Making new connections on social channels and providing evergreen content that is fresh, interesting and

4. Create evergreen, authoritative content
Content that is unique and will stay fresh in reader’s minds for a long period of time. Provide solutions to problems. Be the go-to brand for your niche. Let people know your area of expertise. Don’t be scared to share tips and advice. People often type questions into Google. Start giving answers to these questions. This type of content ranks really well. A great way to share this is through a Q&A or FAQs section.

5. Be consistent with your messaging and how you communicate
Consistency is key to building a strong brand presence online. Most businesses have a presence on multiple channels. Starting with the website, you may also have an app, possibly a Google My business profile, social profiles, profiles on third party websites and directories, online adverts, email campaigns – and what about off-line? Do you have a bricks and mortar location, do you use print media? Do you host off-line events? Achieving brand consistency across all these channels can be a challenge, but if you get it right it will really enhance your brand authority and visibility online.

Need help increasing your online brand presence? We can help!

We will help you create your brand design and corporate identity, help you to grow it, and take your brand to where you want it to go through our results-driven SEO, PPC campaigns and online marketing support. Ready to get started? Let’s build and grow your brand online today!

Call 01902 239 010 or click to Get a Quote. The Make It Seen team can make your brand stand out from the crowd.