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fresh content ideas for your website

Your website needs content. Good content. That is a fact. Your content needs to be interesting, entertaining and informative. To get this, it is not as easy as it seems. Nobody knows your business better than you, however writing about it needs to have a specific format and style otherwise people are quick to turn away. Developing engaging, meaningful web copy is a balance of Function and Emotion. Both are tricky.

Quality is crucial

Put important parts at the beginning of the article or page so you can get your reader’s attention immediately.

Use short, concise sentences and paragraphs so your readers can digest content easily.

People tend to skim read through website content so you want your important points to be highlighted.

Break up your content with pictures.

Solve the problem

Write content so that it solves a problem for your visitors. Your readers need information so this is your job – give them information to solve their problem. You are their solution. You are who they must pay to solve their solution. Why should they buy your product? This is what your content should answer.

Variety is key

Content does not need to just be blog posts. You can create ebooks and case studies, question and answers pages, interviews, guides/checklists, quotes and more. Upon reading a blog post, your reader may want more information so they can download your ebook. Case studies are a good chance to show off your skills using testimonials from existing customers.

Keywords

Use keywords throughout your content – this increases your search engine optimisation ranking.

And last but not least, - Read what you are writing out loud – you will be surprised how different it sounds reading something out loud.

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Latest News

Read the latest from the agency that’s making noise across the West Midlands.

08 July 2019
How can I be more mobile friendly?

Being mobile friendly is not a choice, it a lifestyle method. It has to be done in order to keep above and beyond your competitors. The use of mobiles is not going to decrease anytime soon, with mobile usage being at an all-time high. Search engines such as Google understand this and allow the better mobile friendly websites to effectively show up higher in their search engines.

04 July 2019
Is your website dated?

So, your website was launched a few years ago. Are things that can make your website look and feel dated. The average lifespan of a website design is 3 years, so if your website was created before that, it is important you review it and update as necessary.

26 June 2019
How effective is leaflet advertising for your small business?

Leaflets are an effective marketing tool – but they require creativity and commitment. Since we are now in the digital era – leaflets do get overlooked but there are ways to make them work for your business. Leaflets are a way to communicate to your potential customers without giving them a hard sell and allowing them to contact you on their terms.

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