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Quality is crucial

Your website needs content. Good content. That is a fact. Your content needs to be interesting, entertaining and informative. To get this, it is not as easy as it seems. Nobody knows your business better than you, however writing about it needs to have a specific format and style otherwise people are quick to turn away. Developing engaging, meaningful web copy is a balance of Function and Emotion. Both are tricky.

Ways to get quality into your writing:

Put important parts at the beginning of the article or page so you can get your reader’s attention immediately.

Use short, concise sentences and paragraphs so your readers can digest content easily.

People tend to skim read through website content so you want your important points to be highlighted.

Break up your content with pictures.

Solve the problem

Write content so that it solves a problem for your visitors. Your readers need information so this is your job – give them information to solve their problem. You are their solution. You are who they must pay to solve their solution. Why should they buy your product? This is what your content should answer.

Variety is key

Content does not need to just be blog posts. You can create ebooks and case studies, question and answers pages, interviews, guides/checklists, quotes and more. Upon reading a blog post, your reader may want more information so they can download your ebook. Case studies are a good chance to show off your skills using testimonials from existing customers.

Keywords

Use keywords throughout your content – this increases your search engine optimisation ranking.
And last but not least, - Read what you are writing out loud – you will be surprised how different it sounds reading something out loud.

Planning and scheduling content

For more information on how we can assist you with your social media following call us today on 01902 239010. We have helped businesses with Website Design and SEO in Wolverhampton, Website Design and SEO in Walsall, Website Design and SEO in Birmingham and Website Design and Seo in Telford.

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