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The homepage of your website is the face of your business, the cover of your book – the first thing your visitors will see online about your business. We know it is not pleasant thing to do to judge a book by its cover, but in business image is everything – looking professional, unique, modern and intriguing is half the battle won in winning new business.

why is white space important

So, to ensure that your website homepage makes your business, not breaks your business it is important to understand the purpose of it and how to get it looking and working its best.

Your homepage needs to serve three key purposes – attract visitors, educate visitors and encourage visitors to move around to other pages of your website. Your website homepage is the key for a visitor to understand whether to stay to learn more about your business or to walk away.

Your website homepage as a standard should include the following:

  • Information about you
  • Social media links
  • Your products/services overview
  • Top products/services
  • Navigation
  • Categories
  • Latest News

Try not to clutter your homepage, but instead think of adding your elements in terms of hierarchy. This means making the more important information the focus of the page.

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Latest News

Read the latest from the agency that’s making noise across the West Midlands.

08 July 2019
How can I be more mobile friendly?

Being mobile friendly is not a choice, it a lifestyle method. It has to be done in order to keep above and beyond your competitors. The use of mobiles is not going to decrease anytime soon, with mobile usage being at an all-time high. Search engines such as Google understand this and allow the better mobile friendly websites to effectively show up higher in their search engines.

04 July 2019
Is your website dated?

So, your website was launched a few years ago. Are things that can make your website look and feel dated. The average lifespan of a website design is 3 years, so if your website was created before that, it is important you review it and update as necessary.

26 June 2019
How effective is leaflet advertising for your small business?

Leaflets are an effective marketing tool – but they require creativity and commitment. Since we are now in the digital era – leaflets do get overlooked but there are ways to make them work for your business. Leaflets are a way to communicate to your potential customers without giving them a hard sell and allowing them to contact you on their terms.

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