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The homepage of your website is the face of your business, the cover of your book – the first thing your visitors will see online about your business. We know it is not pleasant thing to do to judge a book by its cover, but in business image is everything – looking professional, unique, modern and intriguing is half the battle won in winning new business.

why is white space important

So, to ensure that your website homepage makes your business, not breaks your business it is important to understand the purpose of it and how to get it looking and working its best.

Your homepage needs to serve three key purposes – attract visitors, educate visitors and encourage visitors to move around to other pages of your website. Your website homepage is the key for a visitor to understand whether to stay to learn more about your business or to walk away.

Your website homepage as a standard should include the following:

  • Information about you
  • Social media links
  • Your products/services overview
  • Top products/services
  • Navigation
  • Categories
  • Latest News

Try not to clutter your homepage, but instead think of adding your elements in terms of hierarchy. This means making the more important information the focus of the page.

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Latest News

Read the latest from the agency that’s making noise across the West Midlands.

03 June 2019
How to design your website homepage

The homepage of your website is the face of your business, the cover of your book – the first thing your visitors will see online about your business. We know it is not pleasant thing to do to judge a book by its cover, but in business image is everything – looking professional, unique, modern and intriguing is half the battle won in winning new business.

30 May 2019
What should I consider when choosing a web design company?

Choosing a web design company can seem like an exhausting task, however it does not need to be. You want your website to be modern, professional and lead invoking, so for this to be possible you would like and need a web design company that can work with you to make your ideas into a reality.

30 May 2019
The difference between a custom-built website and a template website

Never has it been easier to set up and launch a website than it is now, due to the evolution of design templates and website builders on the internet. When starting your website project, you will have that question in your mind – why should I have a custom-built website created when I can purchase a template and build my website with it for a fraction of the price?

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