fbpx

Blog

Keep up to date with the latest news in the digital industry

Your website homepage

The homepage of your website is the face of your business, the cover of your book – the first thing your visitors will see online about your business. We know it is not pleasant thing to do to judge a book by its cover, but in business image is everything – looking professional, unique, modern and intriguing is half the battle won in winning new business.

What your website homepage needs

So, to ensure that your website homepage makes your business, not breaks your business it is important to understand the purpose of it and how to get it looking and working its best.

Your homepage needs to serve three key purposes – attract visitors, educate visitors and encourage visitors to move around to other pages of your website. Your website homepage is the key for a visitor to understand whether to stay to learn more about your business or to walk away.

Your website homepage as a standard should include the following:

  • Information about you
  • Social media links
  • Your products/services overview
  • Top products/services
  • Navigation
  • Categories
  • Latest News

Try not to clutter your homepage, but instead think of adding your elements in terms of hierarchy. This means making the more important information the focus of the page. Take a look at some good homepage designs as chosen by us:

How to structure a website homepage

For more information on how we can assist you with your social media following call us today on 01902 239010. We have helped businesses with Website Design and SEO in Wolverhampton, Website Design and SEO in Walsall, Website Design and SEO in Birmingham and Website Design and Seo in Telford.

Ready to build your online presence?

Are you looking to work with an experienced agency that can work with you to grow your business?
Call us today on 01902 239 010 to get started.

START A PROJECT

Latest News

Read the latest from the agency that’s making noise across the West Midlands.

SEO vs AEO vs GEO: Why It Matters in 2026
07 November 2025
SEO vs AEO vs GEO: Why It Matters in 2026

Search has changed and so have the rules of online visibility. Today’s users move between traditional search engines, voice assistants, and AI-driven platforms like ChatGPT and Google SGE. To stay ahead, businesses must go beyond basic SEO and embrace AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation). In this blog, we explore what each strategy means, how they differ, and why combining them is essential for digital success in 2026.

How to Maximise ROI on Your PPC Campaigns
08 October 2025
How to Maximise ROI on Your PPC Campaigns

PPC advertising can drive fast, targeted traffic but without the right strategy, it’s easy to waste budget with little return. To truly benefit, you need a focused approach that maximises every click. In this blog, we’ll show you how to structure, optimise, and manage your PPC campaigns to achieve the best possible ROI.

The Impact of Mobile Responsiveness on User Engagement and SEO
27 August 2025
The Impact of Mobile Responsiveness on User Engagement and SEO

Your website must do more than just look good on a desktop — it needs to perform flawlessly on every screen. Mobile responsiveness has become essential not only for delivering a seamless user experience but also for improving your website’s visibility in search engines. In this blog, we explore how mobile-friendly design impacts both user engagement and SEO performance, and why it's critical for business success.

logo fsb      logo google reviews

logos payments

;