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Your website homepage

The homepage of your website is the face of your business, the cover of your book – the first thing your visitors will see online about your business. We know it is not pleasant thing to do to judge a book by its cover, but in business image is everything – looking professional, unique, modern and intriguing is half the battle won in winning new business.

What your website homepage needs

So, to ensure that your website homepage makes your business, not breaks your business it is important to understand the purpose of it and how to get it looking and working its best.

Your homepage needs to serve three key purposes – attract visitors, educate visitors and encourage visitors to move around to other pages of your website. Your website homepage is the key for a visitor to understand whether to stay to learn more about your business or to walk away.

Your website homepage as a standard should include the following:

  • Information about you
  • Social media links
  • Your products/services overview
  • Top products/services
  • Navigation
  • Categories
  • Latest News

Try not to clutter your homepage, but instead think of adding your elements in terms of hierarchy. This means making the more important information the focus of the page. Take a look at some good homepage designs as chosen by us:

How to structure a website homepage

For more information on how we can assist you with your social media following call us today on 01902 239010. We have helped businesses with Website Design and SEO in Wolverhampton, Website Design and SEO in Walsall, Website Design and SEO in Birmingham and Website Design and Seo in Telford.

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