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In a digital world, you can choose to do business with organisations across the globe. However, there are still advantages to working with local companies.

Web design is an excellent example of this. There are plenty of good reasons why it makes sense to choose a local web designer.

Choose a web designer who understands your local market

The most significant benefit of working with a local web designer is that they’re familiar with your market. They know the area, the local companies, and the customers you’re trying to attract.

When you create a website, you also need to consider your overall digital marketing strategy. To do this, you need someone who knows the local area and community.

By having first-hand knowledge of your customers, they’ll be able to make your website speak to the right people. If you employ someone with no local knowledge, your website becomes generic rather than personal.

Implement a local SEO strategy

Your web designer should be familiar with local search engine optimisation (SEO) keywords. This is vital if you’re a company that wants to attract predominantly local customers.

If your business depends on local trade, then you need a local SEO strategy that targets customers in your location. Even if you operate in more than one area, you can implement a local SEO strategy in multiple locations with adaptations to suit each one.

Local SEO will make your business stand out from your competitors – particularly if they don’t have your local advantages.

Build a local following on social media

Your website should be at the centre of your marketing plans and coordinate with your other marketing strategies, including your social media profile. As well as local SEO, your web designer will also know who you should connect with on social media to raise the profile of your brand.

By becoming a familiar presence in your community, you become trusted and reinforce your brand identity in the minds of your customers. When local people are looking for your product or service, you want to be the first company that comes into their mind.

Communicate with real people

The most obvious advantage of dealing with a local web designer is that you can meet with them face to face. You know exactly where to find them and you don’t have the problem of different time zones.

Most business can be conducted remotely. But when it comes to something as essential as the design of your website, it pays dividends to be able to sit down with someone to discuss your ideas. Instead of exchanging emails and phone calls, you can sit in front of the same screen and look at various options.

Another significant advantage of using a local web designer is reliability. They’re more invested in your business because their own business depends on it. All web designers need to build a good reputation with local customers, which is why they’re dedicated to delivering the best possible service. They’ll be working with other companies in your area, and your feedback is vital to them.

Call for a chat with your local web designer

Make it Seen offers a full-service digital solution, which includes creative web design, SEO, online marketing, branding and print services.

Call 01902 239010 or click to Get a Quote